During his visit to Chile, Barack Obama said,
"I think it’s important, though, for us, even as we understand our history and gain clarity about our history, that we’re not trapped by our history". NO is a film about the historic plebiscite of 1988 on whether General Pinochet should stay in power for another 8 years and the role played by Television Advertising.
The important things which grew in the last 2 decades are Television and Internet. Both have shown enormous penetration and its influence. In India, both have taken a different path in the course of time. News has important place in both these areas and they have dramatically changed in the past 2 decades. From Arun Shourie's crusade against corruption by coming with a front page headline of "
Good Morning Prime Minister" to a news channel doing a fake interview with a Bollywood star in his car asking about his political inclinations and on who is the best Prime Minister candidate in 2009.
Chile is a thin strip country on the west coast of South America. The plebiscite of 1988 is a divided into two groups, YES of General Augusto Pinochet who came to power by a coup and the NO camp who are a formation of several opposition parties who want to bring back democracy. The YES and NO camp would be provided with 15 minutes on Television for 27 days to come with their advertisements. The NO camp approaches a brilliant advertisement creator Rene Saavedra played by Gael García Bernal. Gael García Bernal is one of the very few young actors who travels continents with his talent. Be it with the Mexican film about dogs 'Amores perros', to act like a transgender in Pedro Almodóvar's 'Bad Education' and as a Chilean in 'NO'.
The first scene of the film made me feel that there was something wrong with my eyes but later realized that the whole film was shot with Sony U-matic magnetic tape to get the feel of late 80's. The decision to shoot the film with magnetic tapes had divided the critics but i felt that it was a smart decision and it added the impact which the filmmaker was intending for.