Tollywoodization

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It was during those days, when single screen theaters were blushing with every new release. I bunked the NDA exam, yes NDA (National Defence Academy entrance exam) and decided to watch a film, i went to 'Sandhya' theater at RTC Cross Roads to watch 'Venky'. I was shocked to see the rush for tickets and was compelled to watch a ******* patriotic film in 'Sapthagiri'. I primarily remember this incident for couple of reasons.
1- For the first time in my life, i decided to bunk the exam and watch a film.
2- I had a passion to join in Armed Forces but even then i bunked the exam due to small intermediate trauma.


The rise of multiplexes, a polished face for our Hi-Tech cosmopolitan hyderabad. There was a fear that the days of single screens are numbered and the popular telugu cinema is gonna die, i was thrilled when i heard such discussions for my own reasons. Many friends did not miss their chance to take a sarcastic dig a UNpopular films, they said "Time has come for telugu film-goers to carry a torchlight when they enter the multiplex, as its hard to see critically acclaimed films"

Multiplexes did have an impact, many film lovers now have the chance to watch hollywood films on the same day of release as that of USA, animated movies made a positive impression, unearthed genres were introduced etc...,. but apart there are some other changes like buying a 5 rupees samosa for 30 rupees, boys are now more tormented with their girl friends as the size of popcorn buckets(yes, now we call buckets) are increased from some size to XXL or king size or whatever, seriously why do u need a popcorn while watching a film?. Now telugu families who visit multiplexes talk only in english with their kids even though they are well versed in telugu. The new gen  kids are now addicted to junk food and parents don't mind spending money even though its damn costly, as it is multiplex culture.

With the rise of internet users and multiplex culture, we have so called film critics and the mushroom growth of telugu websites on telugu cinema which constantly give us gyan and provide some masala stuff in parallel. The way in which fans of one hero abuse the other hero is a very common is social networking sites, they compare the hero introductory scenes, dialogues, etc.,. these make me laugh and i very much acknowledge the humor produced from these senseless altercations even though it is not intentional. Sometimes, the greatness of a film is measured by the highest amount spent for a black ticket on the first day.

So, how many film critics do we have? many of you might come out with a combined number of tata sumos used by B.Gopal and V.V.Vinayak in their films -- but i am asking for film critics who understands the art of film making, i would say the number would be less than the number of heroines in Telugu Film Industry who can speak normal telugu if not good telugu. There is a new trend emerging, its the business of film ratings. A good film may get a good rating from these popular websites, but there is not guarantee that a bad film will get a bad rating, it all depends on the ______, you know what i am talking about, you can fill the blank.


What do you think of a guy who comes with newspaper pieces stuffed in his pockets and throws them on the multiplex screen when the hero is introduced in the film? I always pondered about the excitement of such fans,   how can these guys go crazy and dance before cinema theaters?, why do they spend so much money for cut-outs of their film heros?, the huge garlands for those cut-outs? and what not. I never felt like doing these things, i do not shout or whistle in the theater, is this a defect in me? lack of tollywood harmones? Anyway, i do have my own idiosyncrasies, for example - Jessie wore 15 beautiful sarees in 'Ye Maya Chesave'.

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